iPhone 4 leak… the real story… sorta

by Chiyin on Apr 20th, 2010 @ 3:53 pm

Unless you’ve been under a rock, you know all about the iPhone 4 leak that occurred over the weekend… If you don’t, here is a recap…

Here is what happened

Let’s start from the beginning. An Apple engineer working on the new iPhone went to a bar, after a few drinks, this Oompa Loompa of science probably got distracted by the sight of some incredibly hot chicks in the back and forgot the phone when he left. Then some random guy sees the phone and picks it up.

Realizing what this was, the guy gets in touch with some people and Gizmodo ends up paying $10,000 $5,000 for it.  A week passes by, in which time they inspect and dissect the phone in preparation for a detailed preview of what could be the next gen iPhone.

Then suddenly Engadget publishes pictures of the device over the weekend igniting a rumor frenzy.

With speculation going strong, the big guns in the Apple blogsphere (well, mainly Gruber) started poking around and found that this could be the real deal…  Needless to say, the rumor got a lot more buzz, leaving every other tech blog out there playing catch up.

Fortunately for Gizmodo they were ready to counter attack with not just pictures and videos, but by actually saying they had the prototype phone in their possession. Which in turn prompts Apple to take action by sending them a formal request for the return of the device. Basically admitting that this is, if not the final product, at least a prototype of the next iPhone.

But is this what really happened? This is how I think it went down

Engineer goes to bar, some chick distracts the guy and he forgets the phone… Random guy finds the phone and realizes he can make a crapload of money selling it to the highest bidder. He sends out crappy pictures to the biggest douchebags, I mean tech blogs in the industry.  Pictures are blurry and not good for a credible scoop, but enough to encourage a bidding frenzy. Gizmodo wins the bidding and takes the phone home. Once in possession of the device they take it apart and prod around finding that it is really an Apple prototype. Here is where I think things get interesting…

With this in hand they would be the masters of the Apple rumor mill. But that wasn’t enough for Gizmodo. Of course not! Why not take advantage of this opportunity to one up their main competitor Engadget? But how? Well very simple… Take some pictures of the prototype and send them over anonymously to Engadget.  Have them publish these images to create a frenzy over the weekend. Then on Monday swoop in revealing they actually have the 4th coming of the Jebus Phone.

Genius…

Follow me on Twitter @chiyinng

View 4 Comments
Apple vs ?, Apples & Oranges, Humor, iPhone, iPhone 4

1.
1. iChatAgent disappears in OS 4 beta 2, Gizmodo phone not final version? | When Will Apple?

   April 20th, 2010 4:20 pm

   [...] Now the mysterious iChatAgent process is no longer running in beta 2. Does this mean the phone Gizmodo bought is not a final version? Could iChat video be something held until the 5th generation?  Only time [...]

2.
2. NookSurfer

   April 20th, 2010 6:19 pm

   

   Nice new spin on PR’n the new iPhone from Apple. I think it’s all of Apple’s plan. Anyone want to take a shot at what Steve Jobs might say?

3.
3. Chiyin

   April 21st, 2010 9:06 am

   

   @NookSurfer… I’m actually more interested in what Fake Steve Jobs might say.. hahahaha

4.
4. Bottomless

   June 13th, 2010 1:18 pm

   

   Super post, tienen que marcarlo en Digg
   Have a nice day

   Bottomless

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