“I Love You, Man”

by Justin Horn on Mar 5th, 2009 @ 12:51 am

Just got back from watching an advance screening of “I Love You, Man”. First off, really funny movie with a good plot for a comedy. I highly recommend going to see it.

So why am I writing about this on an Apple blog you ask? …mostly because  I can, but also due to the fact that, like a lot of movies these days, Apple products play a big role in the film. Both main characters are rolling with first gen iPhones which play important roles in the film. Don’t want to say too much about it and ruin the movie, so go see it. I’m not sure why Hollywood is still using the first gen iPhone, but hey at least it was an iPhone and not a blackberry. I did appreciate that the ringer and the unlocking sounds from the iPhone were accurate…a lot of shows/movies seem to insert fake sound effects.

The movie also had the standard placements of iMacs, MacBooks, and Dells…yes, Dells always seem to mix in with the Apples, watch Fox’s 24 to get the full Dell/Apple feel. iTunes also made a prominent appearance in introducing the main character’s girlfriend to Rush (I really can’t stand Rush). The only downside to this iTunes appearance was the fact that it was on running on a Dell notebook. :)

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iPhone, Product Placment

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    1.
  1. cheese
    March 22nd, 2009 8:43 am

    Oh no you didn’t!… Rush the band!?!?… If so your crazy. You have to respect the amazing-ness that is, Neil Peart.

    2. 2.
  2. Justin
    March 22nd, 2009 11:26 am

    Ok cheese, you’re right. I do respect their talent, just not really into them.

    3. 3.
  3. kal
    August 4th, 2009 2:18 am

    the itunes placement on a dell was actually a pretty good move.

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